The e-commerce industry is always changing, and this year has been no exception. Businesses are creating or improving their online storefronts now more than ever to better serve their customers. Despite the perception that e-commerce as a whole is changing, we concentrated on the major innovations that would affect businesses in the months and years to come.
When we asked business executives about the changes this year, they had a lot to say. So let’s investigate the major online shopping trends and determine the future of the industry.
Here are the online shopping trends observed –
You need not worry if you ever thought that B2B would become obsolete. Global B2B online shopping trends sales will exceed $1.1 trillion in 2021.
“The time when orders could only be placed by phone calls or fax order forms is dwindling. Many more companies are starting to realize the benefits of providing online customer service. Teams are shifting away from spending the majority of their time processing. Order entries from email spreadsheets or paper forms by automating these operations through an e-commerce site. Instead, companies are reorienting their attention to what really matters. Interacting with consumers, giving them a great customer experience, and developing long-term client connections.
Businesses should optimize digital strategy for conversion.
Additional visitors are brought to your website is one of the things, but getting them converted is another. Businesses will optimize their product pages in 2020 in an effort to increase conversion rates. Multi-channel marketing is by conversions. Whether they originate from Facebook advertising or Google Shopping advertisements. Now that’s some way to go in online shopping trends.
“The consumers are being courted by an increasing number of businesses. Video and motion-based content are favored by Facebook’s algorithm because they are more likely to immediately grab users’ attention. Consumers nowadays are also more impatient, demanding, and interested than ever before. Make sure you are knowledgeable about the specifics of performance ad creative that not only produces conversions but also looks fantastic.
Sustainability is becoming more important.
Both consumers and businesses are becoming more environmentally conscious. Customers are increasingly conscious of where they shop, the effects their purchases have on the environment, and other related issues as a result.
According to a survey, 75% of respondents wanted to see less packaging, and 50% of respondents wanted to see more sustainability in the fashion business. That’s an alarming stat in online shopping trends.
By adopting recyclable materials, biodegradable packaging, and paperless practices whenever possible. Many organizations are figuring out methods to be more environmentally friendly.
Subscriptions keep customers coming back.
Convenience draws the consumers, and they come in many forms and styles. Businesses can plan for committed sales and inventories thanks to subscription services.
In the upcoming year, more businesses will likely offer subscription services or monthly payment options for larger purchases, according to David Zimmerman, Director of eCommerce Solutions at Kensium. That tells you a lot about the future of online shopping trends.
Customers respond to videos.
Video consumer engagement in 2019 was very successful, and it surely won’t be going away anytime soon. A terrific method to immediately capture and engage a customer and inform them of your product or service is by developing videos for your website. That’s the way forward in online shopping trends.
Ron Smith, Editor-in-Chief of The Digital Outdoor, examines the usage of video in customer education:
“In my opinion, the usage of podcasting and brief video content can help purchasers understand more about how an eCommerce brand’s goods and services can help them take advantage of an opportunity, overcome a difficulty, or solve a problem. The technology to micro monitor a viewer’s interaction is available with these two types of content development.
Headless and API-driven online shopping trends
eCommerce infra is at frontend presentation layer of an online store and is completely separated using a technology called headless commerce.
More eCommerce companies are utilizing headless to influence online shopping patterns because of the flexibility on the backend and the improved SEO, content marketing, and digital experience capabilities.
“With headless, we receive more control over our content and consumer journey through checkout,” LARQ Ecommerce Architect Antonio Kaleb says. The headless BigCommerce solution met a demand we had for many regions by enabling us to consolidate all of our stores under a single domain, for which we have created extra functionality.
More ways to pay
Customers’ needs for payment alternatives vary, but if they are unable to do so on an e-commerce website, they may decide not to proceed with the purchase. Offering a variety of payment methods helps increase conversion rates on mobile devices. If customers can save their payment details on your website, they will also be able to finish the checkout procedure even faster the next time they make a purchase.
Consider how simple it would be to purchase a product on any website if you could only provide a personal ID at the time of purchase. The centralized wallet service that would securely store all of your payment information, shipping and billing addresses, preferences, etc., would use this special ID.
Observe your competitors
Look at what your rivals are doing. Did they adopt a certain fad? If so, what was their experience like? You don’t have to copy what your rivals are doing.
Okay, so online shopping trends are seeing a lot of new developments. Since eCommerce links people, technology, and other human beings together, we will constantly be looking to the future. Learn something new and determine if it’s appropriate for your company. Consumers are currently in control of the journey, which will be tailored for them by eCommerce companies.