Let’s take a look at the current year and discover the trends online shopping in 2019:
Mobile is the new standard: be mobile first!
Spend less time analyzing traditional offline/online segmentation and focus on the multi-channel experience for your consumers. It’s very simple, put in place a ubiquitous channel, it’s where your customers are, and allow them to buy what they want, whenever they want
M-Commerce makes it easier than any other form of marketing and sales to implement an Omni channel strategy. Solutions such as Amazon Pay or PayPal have clearly made it a priority and offer ever-simpler ways to buy in one click without having to enter all your personal data. In 2019 follow this trends online shopping, think Omni channel, think mobile.
Progressive Web Apps (PWA) for mobile
It seems clear that this year, your business needs to target its customers on mobile devices. For years, all online businesses have been faced with the dilemma of developing a dedicated application or creating a mobile version of their website. The PWA (Progressive Web Apps), created in 2015 combines the perfect solution:
- The best of the application: an optimal user experience.
- The best of the mobile version: speed and ease of access and low adoption rate.
What is a Progressive Web App (PWA)?
In its simplest sense, PWAs are mobile applications distributed on the web. PWAs are more efficient than dedicated applications. They are always accessible and work on demand. Choosing a technology such as PWA means consuming fewer customer data and offering them an improved experience.
SEO: voice search in e-commerce
SEO voice search is the heart of our Trends Online Shopping list. Each e-merchant wonders how to dominate search engine result pages and thereby generate more traffic and increase conversion.
With the arrival of new objects and applications such as Alexa, Siri, Google Voice or Google Home, a new way of surfing the Internet is emerging and with it a new phenomenon of SEO:
Voice research will have a profound impact on how users navigate the web and will likely be the main change in the coming year. According to a study, voice search is expected to account for around 50% of all SEO requests by 2020. In addition, purchases made using voice search devices are expected to reach in billions.
Voice search will change the way content is written and how it is optimized in many ways. So, think about voice search right now and start implementing a defined optimization strategy. For example, using keywords containing the famous “how to” or keywords long tail. Make the most of this Trends Online Shopping!
Connected ecommerce solutions
Start-ups, SMEs, ETIs or multinationals, all companies today understand that e-commerce is a real growth vector. When trading online, you can interface your business with an ERP (Enterprise Resource Planning). Connecting your ERP with your ecommerce site is the key to your online success.
An integrated ERP, for example, will reduce manual entry to save time while reducing errors when entering the order, inventory, item, customer, and shipment data. Schedule updates to your data and maximizes your efficiency by targeting the data you want to keep up to date to increase your productivity. An integrated ERP also offers a complete and unique user experience through a website enriched with additional information, while meeting increased demand for online orders without additional resources.
In 2020 and more than ever, ecommerce solutions connecting to the ERP of traditional companies will propel the development of the turnover of the latter.
Artificial Intelligence & ecommerce
Artificial intelligence is at the heart of innovation and will undoubtedly change the game in ecommerce.
AI will help online businesses, by personalizing buyers’ journey, by providing improved user experience. By using Intelligent Chatbots we can respond to customers as humans, which will lead to an increase in online conversion. Accessible to most online businesses, the predictive test such as Machine Learning A / B testing will grow exponentially in the coming years, with key players using DMP and AI synergies to become even more efficient.
According to Google CEO Sundar Pichai, Just as mobile has changed the way everything works, in a few years; artificial intelligence will do the same. The ecommerce industry is more important because it will transform the way companies and their customers interact. AI is the most demanding trends online shopping.
Chatbot: improve the online experience
In today’s digital world, the success of brands, especially in ecommerce, is based on effective customer experience. Indeed, there is no seller on a merchant site, as one could have in a physical store. And to have an effective e-commerce site, it’s not just about having the best audience; it’s about being relevant in your actions to reach your goals online.
As a result, companies turned to Chatbot. Chatbots are artificial intelligence software that helps your customers by answering frequently asked questions (FAQ) or providing specific information in the best scenario. To deliver the best experience to your customers, use a synergistic strategy that uses Chatbots managed by dedicated agents to deliver more relevant answers and make your interactions smarter over time.
Chatbot store far more data than a human brain. As a result, they distribute information much more quickly and are the best way to improve your interaction with your customers.
It is essential to stand out and be aware of the constant evolution of the behavior of its customers. Today’s customers do not just want to buy your products, they want an experience. Artificial intelligence makes it a lot easier than it was a few years ago. Thanks to its development, the personalization and analysis features of the customer journey have never been so accessible.
So, start building A / B testing, give your customers new ways to interact with your products using virtual reality (VR) or augmented reality (AR) for example. Be focused on experience and start thinking and building a new journey for your customers!
Having a cross-channel strategy that includes a strong social media marketing approach will certainly be one of your biggest challenges. Offer a complete journey to your future customers since their discovery of your e-commerce site via a social network up to their decision to buy.
This new trends online shopping is also accompanied by a skyrocketing number of Millennial who become decision makers in the buying process. And let’s be realistic, we often apprehend a purchase in the same way, whether for ourselves or for our company. In addition, social media has become an important part of our daily lives. They are also a way to access information; on “where to travel? “, “what to eat? Or more generally on “what to buy?”
The rise of B2B ecommerce
B2C ecommerce retail sales reached 1.7 trillion pounds worldwide in 2017. B2B e-commerce, on the other hand, reached £ 6.1 trillion. It’s a difference of 259% in the size of the market! The dominant position of B2B e-commerce allows us to draw at least two conclusions. First, professionals are as digitized in their buying process and are no longer hooked, as we can imagine traditional trade.
Meanwhile, studies show that only 25% of B2B companies have an ecommerce solution to support their business, which promises exponential growth potential and millions of opportunities for online businesses. From this perspective, it is easy to understand why e-commerce has a definite advantage over traditional retail.
Secondly, wholesale customers are looking for a simplified ordering experience. B2B online stores have an average conversion rate of 10% and an average basket of about 16 times the average of a B2C site. Offering easy ordering, multiple payment methods, offers are some of the best practices you need to focus on. This Trends Online Shopping is what started from long back but will be much effective in near future.
Means of payment: Cryptocurrencies
With the rise of cryptocurrency and globalization of transactions, hundreds of payment solutions are emerging and offer ways to make a purchase on a website.
Offering your customers multiple payment options is inevitable if you want your conversion rate to meet your expectations, but the question is what methods will merge and how to integrate them into your e-commerce site.
International cards (debit/credit) such as Visa / MasterCard / American Express / Union Pay are of course recommended and integrated into most ecommerce sites, but other solutions such as e-wallets, for example, are becoming more and more popular.
In addition, the ability to pay in cryptocurrencies must be taken into account. Every day, more and more online businesses choose to offer the opportunity to pay for goods, services or tickets with cryptocurrencies. But the adoption of this method of payment is still quite difficult for most people.
These are the top 10 trends online shopping. Let us know your feedback about this blog in the comment section.